From the Manufacturer:
Add your unique personal touches to create a squeezable, huggable owl pal that's a wise addition to any bed, sofa, chair, or room! Thread thick cords through 100 fuzzy fleece buttons so they crimp and cover the stuffed pillow insert in fun and colorful patterns. Create an adorable original owl-shaped accent pillow inspired by you and your imagination! Pre-cut holes and illustrated step-by-step instructions make this an easy and fun craft with impressive results!